The Rise of IQOS and Heets: A New Era for Smokers?
i n recent years, the world of tobacco consumption has witnessed a major shift, thanks to innovations aimed at providing less harmful alternatives to traditional smoking. One such innovation is IQOS, a smokeless tobacco system developed by Philip Morris International (PMI), which has garnered significant attention. IQOS and its associated tobacco sticks, known as Heets, are being marketed as a less harmful alternative to regular cigarettes. But what exactly are IQOS Heets , and how are they changing the landscape for smokers? Let’s explore. What is IQOS? IQOS (short for "I Quit Original Smoking") is a device designed to heat tobacco rather than burn it, unlike conventional cigarettes. The primary appeal of IQOS lies in its claim to reduce the harmful chemicals associated with traditional smoking by avoiding combustion. Instead of burning tobacco, the device uses a specially designed heating element to heat "Heets"—small sticks of tobacco—at a lower temperature, whi...